CASE STUDY

Cure Beauty

DESIGN, CODE, WORDPRESS, LOGO DESIGN, ILLUSTRATOR

Project Background

Cure Beauty is an Arizona-based beauty brand specializing in hair, skin and nail care. The brand believes if you care for yourself now, you’ll cure forever. Cure Beauty is new and needed to establish an online presence.

Project Goals

The main goals of this project were to introduce the brand, design an attractive site users want to engage with and convert visitors to customers.

Creative Strategy

After talking with the client to understand the brand and objectives of the site, we needed to define the users of the site and determine what their needs were. This was a new business and we didn’t have any analytics to observe or specific users to research. The owner is part of the target audience, so we determined what her needs, pain points and desires were. We determined the target audience to be busy females 20 to 40 years old, mothers of young children and bride’s-to-be who live on their smart phones. Users needed a site they could easily access, find what they’re looking for and text or call to schedule appointments.

After

The Result

We were quite pleased with the way the site turned out. The site looks good, is easy to use and does what it’s supposed to do.

We’re continually monitoring analytics to measure progress and evaluate what’s working and what’s not. As the business grows, the website will evolve.

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