CASE STUDY

J3 Painting

PHOTOSHOP, DESIGN, CODE, WORDPRESS

Project Background

J3 Painting is a Residential and Commercial Paint Contracting firm based in Washington. The company had a generic site, but business was picking up and with more visitors coming to the site, the owner felt it needed a refresh.

Project Goals

The goal was to develop a site that was attractive, easy to use and convert visitors. We identified a few problems with the old site that needed to be solved. The visual design wasn’t on brand; it was text heavy and there were no clear calls to action.

Creative Strategy

I started by researching the competition to see what was working and what was not. From there developed a concept for the content and visual design. The right images needed to be selected, typography carefully considered and icons would be needed for an updated look. Studies show that people don’t read, they skim, so the text would need to be edited and arranged in bullet points and calls-to-action needed to be incorporated throughout.

Before

After

The Result

We were very happy with the way the site turned out. I was still waiting for testimonials at the time of this writing, but the site looks updated and visually pleasing. It’s easy to use and does what it’s supposed to do.

The fun doesn’t stop here. We’re continually monitoring and watching analytics to measure progress and evaluate what’s working and what’s not. As the business grows, the website will evolve.

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